The expansion of Kroger's relationship with ClusterTruck reflects the retailer's ongoing investments in providing a variety of prepared fresh food options and creating a seamless experience for customers. "The new on-premise kitchen, in partnership with ClusterTruck, is an innovation that streamlines ordering, preparation and delivery, supporting Kroger as we meet the sustained customer demand for quick, fresh restaurant-quality meals, especially as we navigate an unprecedented health crisis that has affected every aspect of our lives, including mealtime." "Kroger remains focused on providing our customers with fresh food and experiences enabled by industry-leading insights and transformative technology," said Dan De La Rosa, Kroger's group vice president of fresh merchandising. Customers can order from a menu of more than 80 meals, spanning a variety of ingredients – and best characterized as food quality you can get at a sit-down restaurant with the personality of street food. Different from the off-premise concept, the new concept will repurpose approximately 1,000 square feet at each participating store to create a culinary space for ClusterTruck staff to prepare meals for quick delivery and in-store pickup.
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Kroger and ClusterTruck's on-premise kitchens were developed from the momentum and insights of an informative pilot launched in December 2019 in Carmel and Indianapolis, Indiana and Columbus, Ohio. Developed in partnership with ClusterTruck, a technology start-up that operates delivery-only restaurants, the kitchens will provide a variety of freshly prepared meals on-demand with no service or delivery fees. (NYSE: KR), America's largest grocery retailer, today announced the launch of two on-premise kitchens, respectively at stores in Metro Indianapolis, IN and Metro Columbus, OH.
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This new partnership between Kroger and ClusterTruck will enable the grocer to provide freshly prepared meals to customers on-site.ĬINCINNATI and INDIANAPOLIS, Oct. Ghost kitchens, facilities that prepare meals solely for delivery, have been growing in popularity throughout the COVID-19 pandemic, becoming an increasing threat to micro markets.